With bated breath, cricket fans await the IPL 2022 Public Sale Day on February 12th. Although the BCCI’s introduction of the IPL Media Rights Tender is expected by the Indian sports industry sector. A top BCCI official forecasts a ‘BUMPER- HARVEST’ for the BCCI and Indian cricket from the latest media rights cycle, with global media behemoths such as Disney Star Community, Sony Community, Reliance Viacom 18, and Amazon in the mix.
The BCCI’s president, Sourav Gangly, has shown that the IPL rights might fetch the BCCI 35,000 crores. A top BCCI officer has now made a considerably more important prediction. The rights might be for as much as 40,000-45,000 crores, according to a well-informed BCCI official. “Be confident that the sale of the latest cycle of IPL rights would cause a BUMPER- HARVEST for Indian cricket.” Don’t be surprised if the figure reaches 40,000-45,000 crores. “Let’s wait for the magic to happen,” says a senior BCCI official.
The BCCI has finally held an E-AUCTION for a new media rights cycle. Then it will announce IPL Media Rights tender in Bengaluru at the same time as the IPL 2022 Public Sale. And by April 2022, the whole tendering and sanctioning plan for media rights (2023-27) will be completed. The current owner of the IPL Media Rights, Disney Star Community, has previously declared that they will invest in the rights. The primary competitor of Star, Sony Sports Activities Network, may go all out this time in the bidding battle. Sony and Zee have combined, and the IPL acquisition is an excellent addition to the new entity
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Reliance Viacom 18 has emerged as a significant Dark Horse. With the purchase of IPL rights, people are fulfilling their dream of building a vast and prosperous sports community. The announcement that media moguls James Murdoch and Uday Shankar are buying a 39 percent stake in Viacom18 might strengthen their case for IPL rights.
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